brand · identity

One family, six marks five marks

Every product carries its own constructed mark — a symbol built from what it does, not a generic glyph. Same system, six distinct identities.

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brand · per product

The product family

Each board shows the lockup, the construction logic of the mark, the one-line essence, the typographic voice, and the colour system the brand sits in.

Formints

Desktop point of sale · Community · Standard · Pro · Cloud

The till, made trustworthy.

metaphor A merchant seal — the shield of a counter you can trust.

construction Shield (trust) + till bar (the counter) + a check cut in negative space (a verified sale).

voice Bricolage display for the wordmark · JetBrains Mono for prices.

palette

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Precis LMS

The learning platform behind structa.cloud · courses · enrollments · payments

Learning, precisely.

metaphor An award ribbon — recognition for progress, precisely measured.

construction A ribbon band with tails, an ascending arrow rising from the centre: progress, marked.

voice Bricolage display for headings · Public Sans for course copy.

palette

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Loop CRM

CRM + social scheduling · Twenty + Postiz merged · coming soon

From impression to deal.

metaphor A closed loop — every social touchpoint routes through the deal it influenced, one source of truth.

construction An isometric cube (the CRM) orbiting a signal node (social): attribution closing the loop between marketing and sales.

voice JetBrains Mono accent — a revenue-ops product, labelled like a dashboard.

palette

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vResume

Portfolio & resume platform · AI-powered summaries · cloud hosted

Your career, on the record.

metaphor A staircase — work shown step by step, a check at the summit.

construction A rising stair path with a baseline rule and a verified check at the peak: growth, evidenced.

voice Bricolage display for the wordmark · Public Sans for the resume body.

palette

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CTC Research

Research workspace · evidence · decisions · team progress

Evidence, carried forward.

metaphor A research signal with a clear centre — questions, evidence, and decisions held in one orbit.

construction A focused centre plus intersecting paths: the work stays connected from question to next action.

voice Quiet display for findings · JetBrains Mono for status and ownership.

palette

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A useful first release beats a noisy roadmap

We start with the customer journey, launch a focused slice, and leave your team with the content and tools to keep improving it.

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